Happenings in Craft

Entrepreneurial Artist Workshop Series

Sharing your creative vision #4&5 Sharing Your Creative Vision – How to Reach & Engage More Customers
2 part Workshop Series

Dates: October 24th 1-4pm & November 17th 1-3pm

Cost:  CCBC Members: Package 2 for $200 or $125/each
Non-Members: Package of 2 for $225 or $150/each

Attending one or both of this sessions will help you to share your creative vision effectively with a larger audience!

Seating is limited – save your spot!

October workshop: 20 spots

November workshop: 40 spots

We know you work hard at your art practice. You want your work, your vision, to be seen by more people. People are everywhere, but which ones are the customers that will buy from you and how do you find them? As importantly, how do they find you? And, once they’re found, how do you best engage with them?

In this 2-part hands-on workshop series, you’ll first learn tips and best practice advice on how to maximize your customer outreach. Then you’ll learn how best to engage with them, both online and in-person and close the business once you do.

The first seminar, which dives deeply into your target customer and explores their experience with you and your brand, offers a combination of presentation and hands on learning.

At the end of this seminar, you’ll leave with:

A written profile of your ideal customer

Tools to improve your visibility online, help you get found by more people

Practice and resources for creating a Content (editorial) Calendar to be more efficient and effective with the time you spend marketing on Social Media.

The second seminar will offer tips and advice around the sales process; how to talk and engage effectively with your customers to close more business whether responding to a private inquiry, selling at a show or selling to a gallery.

At the conclusion of this seminar, you’ll leave with:

An understanding of the differences in the types of customer relationships you have, the different language used, best tone and nuances to include as well as the expected outcomes with each target group (B2B & B2C opportunities)

First meeting checklist for meeting with galleries and wholesalers

October Workshop

Sharing Your Creative Vision – How to Reach & Engage More Customers

Date: Saturday, October 20, 2018

Time: 1pm – 4pm

Cost: $125 (Members) or $150 (Non-Members)

The first seminar, which dives deeply into your target customer and explores their experience with you and your brand, offers a combination of presentation and hands on learning.

At the end of this seminar, you’ll leave with:

  • A written profile of your ideal customer
  • Tools to improve your visibility online
  • Practice and resources for creating a Content (editorial) Calendar to be more efficient and effective with the time you spend marketing on Social Media

Who is your customer – Who are they, where do they hang out? (Target Persona)

Activity: Create a Target Persona; created for a real company; one per table

How do they find you? Search Engine Optimization best practice. What elements do you need to incorporate in your website so that online searchers can find you & your work?

Activity – Understanding Search Engine Optimization elements – Keywords that your new customers are using to find you.

How do you engage? How do you share your vision with them? Tone, language, pictures, video

Activity – Blog topics. What do they want to know about you and your practice? What does your customer want to know?

Activity – Content Calendar – How to and tools for scheduling your online content.

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November Workshop

Sharing your Creative Vision – Sales & Marketing – How to Effectively Engage with Your Customer to Close More Sales

Date: Saturday, November 17, 2018

Time: 1pm-3pm

Cost: $100 (Members) or $125 (Non-Members)

This second seminar will offer tips and advice around the sales process; how to talk and engage effectively with your customers to close more business whether responding to a private inquiry, at a show or selling to a gallery.

At the conclusion of this seminar, you’ll leave with:

  • An understanding of the differences in the types of customer relationships you have, the different language used, best tone and nuances to include as well as the expected outcomes with each target group (B2B & B2C opportunities)
  • First meeting checklist for meeting with galleries and wholesalers
  • An understanding of the sales process to help you increase retail opportunities, get more business, and close more sales

Distinguish between Business-to-Business (B2B) customers like Galleries, Retailers & Wholesale and Business to Consumer (B2C) customers at shows or through direct inquiries.

B2B – Appointment checklist:

  • What do you want to know before the appointment?
  • What do you want to find out when you’re there?
  • Who are their customers?
  • How do they market?
  • What can you provide for them so they’re successful for you?

B2C – Overall selling skills,

  • asking open ended questions,
  • storytelling,
  • using descriptive language,
  • asking for the purchase.

Facilitators

Betty Hasker

Betty is an entrepreneur and senior level manager with expertise and knowledge in a wide breadth of industries. She has spent much of her career teaching creative entrepreneurs how to grow to the next level, whether that means increasing online influence, acquiring more leads, or growing a customer base.

Glorie Averbach

Glorie is a business coach and tech entrepreneur with career experience in business development, marketing and brand strategy, as well as operational execution. Glorie is an analytical team player and leader, with a positive and “nothing is impossible” attitude who excels in team and relationship building.

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BANNER you are your brand webinar2

For the Fall webinar series, we have 3 new sessions – you are welcome to attend any single session or the whole series of 3 sessions!

Single session (sessions 4, 5, OR 6): $49.00

Package of 3 (sessions 4, 5 AND 6): $99.00

In this online seminar series, IT’S ALL ABOUT YOU!

#4 – Find your WHY

Date: October 23, 2018

In the first of the 3 online seminars, we’ll work together to CREATE YOUR WHY – what moves you, what motivates you, what makes you unique, what compels you to your craft and how best to communicate this (storytelling), to make an emotional connection with your customer.

Everyone has a WHY. Your WHY is the purpose, cause or belief that inspires you. It is what makes you and your work unique. By allowing others to see aspects of themselves within your own creations allows for a much deeper appreciation of your work and will make a stronger impression.

#5 – Crafting your artist statement

Date: November 20, 2018

The second part of this series will focus on crafting your ARTIST STATEMENT. We know it’s hard to talk about yourself, so we’ll be bringing in expert advice on the topic to help you create a statement that is truly reflective of you and your work.

#6 – SEO – Get Found on Google

Date: December 4, 2018

Now that you know how wonderful you are, the final part of this online seminar series will focus on SEARCH ENGINE OPTIMIZATION, (SEO) to make sure you’re doing all the right things for your customers find you. Following best practice methods, we’ll provide all the tips and tricks you can use to raise your website’s Google score and get you closer to the top of the first page of Google page results so that your new customers can find you.

Facilitators

Betty Hasker

Betty is an entrepreneur and senior level manager with expertise and knowledge in a wide breadth of industries. She has spent much of her career teaching creative entrepreneurs how to grow to the next level, whether that means increasing online influence, acquiring more leads, or growing a customer base.

Glorie Averbach

Glorie is a business coach and tech entrepreneur with career experience in business development, marketing and brand strategy, as well as operational execution. Glorie is an analytical team player and leader, with a positive and “nothing is impossible” attitude who excels in team and relationship building.

Register Now Button 2017


EA #3 webinar promo

Want a creative plan to grow your creative business?

As an artist, you may not have put much thought into creating a business plan, but having a well-thought out plan can make a big difference to your success. It will provide an accurate assessment of where you currently stand, and what your goals are for the future. Your artist business plan will also outline various revenue opportunities and how you will implement and achieve them.

“If you fail to plan, you are planning to fail!” ― Benjamin Franklin

We’re going to take the guesswork out of creating a business plan by identifying the details that are necessary to consider when crafting your plan. From a strategic analysis of your work, a competitive analysis of your customer and marketplace to avenues for funding and a detailed marketing plan, these fail safe tips will get your artist business plan underway.

Facilitated by:

Betty Hasker

Betty is an entrepreneur and senior level manager with expertise and knowledge in a wide breadth of industries. She has spent much of her career teaching creative entrepreneurs how to grow to the next level, whether that means increasing online influence, acquiring more leads, or growing a customer base.

Glorie Averbach

Glorie is a business coach and tech entrepreneur with career experience in business development, marketing and brand strategy, as well as operational execution. Glorie is an analytical team player and leader, with a positive and “nothing is impossible” attitude who excels in team and relationship building.

Register for the webinar


EA #2 P2P WEBINAR

What does it take to market your creative brand? Building a strong brand combines well-crafted words, engaging visuals, and a strategic go-to-market plan.

Two of the sessions from the live workshop on April 21st will be offered as webinars.

April 26th – Passion to Profits – Going to Market – How to plan for trade shows and events

  • Event research
  • Booth design & materials needed
  • Logistics
  • Etiquette (while at the event)
  • How to promote and sell your work
  • Press Packs

May 3rd – Session 4 from Passion to Profits – How to promote before the event

  • Press releases
  • Social media before, during and after the show
  • Newsletters
  • Content Calendar
  • Contests & Giveaways

Facilitated by:

Betty Hasker

Betty is an entrepreneur and senior level manager with expertise and knowledge in a wide breadth of industries. She has spent much of her career teaching creative entrepreneurs how to grow to the next level, whether that means increasing online influence, acquiring more leads, or growing a customer base.

Glorie Averbach

Glorie is a business coach and tech entrepreneur with career experience in business development, marketing and brand strategy, as well as operational execution. Glorie is an analytical team player and leader, with a positive and “nothing is impossible” attitude who excels in team and relationship building.


EA #2 P2P Eventbrite WEBINAR Jan 2018 Export

From Passion to Profit – How to Market Your Brand

What does it take to market your creative brand? Building a strong brand combines well-crafted words, engaging visuals, and a strategic go-to-market plan.

Join us for this event that includes 4 unique hands-on workshop sessions where industry experts will help you learn how to strategically communicate your brand by creating engaging copy and compelling images that set you apart from the crowd. From here, we’ll help you discover how best to plan and promote to maximize your market experience.

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin

Get Noticed, Stand out. Then, ensure your branding grabs people from the aisles.

Register Now

Session 1 Creative Writing for Makers

  • How to write artists statements
  • Artist Bio & Statement
  • How to creatively write about your techniques.
  • How to capture your audience
  • Importance of selection of word counts – different applications

Session 2 Capturing Creativity – Photography workshop

  • Working with photographers –what to have prepared, etiquette etc.
  • What organizations are looking for/what is useful to have in your repertoire.
  • How to take photos of your work
  • Artist – portrait, in studio, creating work
  • Formatting and sizes/orientation

Session 3 Going to Market – How to plan for trade shows and events

  • Event research
  • Booth design & materials needed
  • Logistics
  • Etiquette (whilst at the event)
  • Press Packs

Session 4 Promotion – How to promote before the event

  • Press releases
  • Social media
  • Newsletters
  • Content Calendar
  • Contests & Giveaways

The event will include a Photo Booth for attendees to have their portraits taken by the professional photographer for an additional cost added to ticket purchase.

Who Is This For:

These workshops are designed for creatives; craftspeople & artist who would like to increase their reach effectively using Digital Marketing.

Meet the Instructors

Betty Hasker

Betty is an entrepreneur and senior level manager with expertise and knowledge in a wide breadth of industries. She has spent much of her career teaching creative entrepreneurs how to grow to the next level, whether that means increasing online influence, acquiring more leads, or growing a customer base.

Glorie Averbach

Glorie is a business coach and tech entrepreneur with career experience in business development, marketing and brand strategy, as well as operational execution. Glorie is an analytical team player and leader, with a positive and “nothing is impossible” attitude who excels in team and relationship building.

Brittney Kwasney

Brittney Kwasney is the owner and principal photographer of Bright Photography. She has over 15 years of experience in the photography industry. She has worked with many of Vancouver’s local designer and makers including Kate Duncan, Propellor Lighting Design and Shipway Design, creating compelling images to showcase their work. 

Louise Perrone

Louise Perrone is an award winning Jewellery and Textile Artist who has exhibited in galleries across North America and Europe. She is the current President of the Vancouver Metal Arts Association and a Jewellery Instructor at LaSalle College and Vancouver Community College.

Emmanuelle Roux 

Emmanuelle Roux is a dynamic and versatile marketing professional with over 15 years of experience in developing and managing marketing programs in the creative field. Expert in maximizing show exposure and experience.

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