Happenings in Craft
Entrepreneurial Artist Workshop Series
From Passion to Profit – How to Market Your Brand
What does it take to market your creative brand? Building a strong brand combines well-crafted words, engaging visuals, and a strategic go-to-market plan.
Join us for this event that includes 4 unique hands-on workshop sessions where industry experts will help you learn how to strategically communicate your brand by creating engaging copy and compelling images that set you apart from the crowd. From here, we’ll help you discover how best to plan and promote to maximize your market experience.
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin
Get Noticed, Stand out. Then, ensure your branding grabs people from the aisles.
Session 1 Creative Writing for Makers
- How to write artists statements
- Artist Bio & Statement
- How to creatively write about your techniques.
- How to capture your audience
- Importance of selection of word counts – different applications
Session 2 Capturing Creativity – Photography workshop
- Working with photographers –what to have prepared, etiquette etc.
- What organizations are looking for/what is useful to have in your repertoire.
- How to take photos of your work
- Artist – portrait, in studio, creating work
- Formatting and sizes/orientation
Session 3 Going to Market – How to plan for trade shows and events
- Event research
- Booth design & materials needed
- Etiquette (whilst at the event)
- Press Packs
Session 4 Promotion – How to promote before the event
- Press releases
- Social media
- Content Calendar
- Contests & Giveaways
The event will include a Photo Booth for attendees to have their portraits taken by the professional photographer for an additional cost added to ticket purchase.
Who Is This For:
These workshops are designed for creatives; craftspeople & artist who would like to increase their reach effectively using Digital Marketing.
Meet the Instructors
Betty is an entrepreneur and senior level manager with expertise and knowledge in a wide breadth of industries. She has spent much of her career teaching creative entrepreneurs how to grow to the next level, whether that means increasing online influence, acquiring more leads, or growing a customer base.
Glorie is a business coach and tech entrepreneur with career experience in business development, marketing and brand strategy, as well as operational execution. Glorie is an analytical team player and leader, with a positive and “nothing is impossible” attitude who excels in team and relationship building.
Brittney Kwasney is the owner and principal photographer of Bright Photography. She has over 15 years of experience in the photography industry. She has worked with many of Vancouver’s local designer and makers including Kate Duncan, Propellor Lighting Design and Shipway Design, creating compelling images to showcase their work.
Louise Perrone is an award winning Jewellery and Textile Artist who has exhibited in galleries across North America and Europe. She is the current President of the Vancouver Metal Arts Association and a Jewellery Instructor at LaSalle College and Vancouver Community College.
Emmanuelle Roux is a dynamic and versatile marketing professional with over 15 years of experience in developing and managing marketing programs in the creative field. Expert in maximizing show exposure and experience.