This post is part of the Blog Recovery Project, which aims to retrieve blog posts dated before our server crash before 2019. This is a recovered version from our archived blog. Links may not work as intended and all dates and events are in the past.
The Director’s Cut by Chris Amundsen, American Craft Council
How many times a day do you see the terms craft or handmade or artisanal being used to describe a product in an advertisement? Many advertisers have successfully used these words to imply uniqueness and quality to differentiate their products. Conversely, when you talk about craft (what you make or buy or support), how many times do you get a quizzical look and have to describe what you are talking about?
See more at: http://craftcouncil.org/post/executive-directors-cut-fall-2013#sthash.R5pAaLTl.dpuf
